Or in this case every 1/100th of a second counts. Tomorrow's launch is set for 05:03:04 CET - precisely. Its this kind of timing that makes all the difference. As you can see in Daniel's posting of the ascent timeline, the timing continues with this kind of accuracy, with each critical event needing to be timed perfectly... 
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Just think about it. Get your timing wrong - just .01 of a second too late - and you've left the upper stage firing for longer than needed and, with the amount of thrust involved, you'll have overshot your mark. .01 of a second too early, and Jules Verne ATV isn't going to reach its initial 260 km orbit.

For this reason, the launch and each critical event thereafter has to be timed right down to the last hundredth of a second, putting Jules Verne ATV in the right orbit and safely on its way to the International Space Station.

--Maria